{"id":1774,"date":"2026-08-13T18:16:54","date_gmt":"2026-08-13T15:16:54","guid":{"rendered":"https:\/\/bentanofficial.com.tr\/index.php\/2026\/08\/13\/fransada-yayincilar-googlea-karsi-rekabet-kurumuna-basvurdu\/"},"modified":"2026-08-13T18:16:54","modified_gmt":"2026-08-13T15:16:54","slug":"fransada-yayincilar-googlea-karsi-rekabet-kurumuna-basvurdu","status":"publish","type":"post","link":"https:\/\/bentanofficial.com.tr\/index.php\/2026\/08\/13\/fransada-yayincilar-googlea-karsi-rekabet-kurumuna-basvurdu\/","title":{"rendered":"Fransa&#8217;da yay\u0131nc\u0131lar Google&#8217;a kar\u015f\u0131 rekabet kurumuna ba\u015fvurdu"},"content":{"rendered":"<p>Fransa&#039;da yay\u0131nc\u0131lar Google&#039;a kar\u015f\u0131 rekabet kurumuna ba\u015fvurdu hakk\u0131ndaki son bilgiler \u015f\u00f6yle:<\/p>\n<h2>S\u00fcrecin Arka Plan\u0131<\/h2>\n<p>Frans\u0131z gazetelerini ve dergilerini temsil eden Genel Bilgi Bas\u0131n\u0131 \u0130ttifak\u0131, yay\u0131nlad\u0131\u011f\u0131 a\u00e7\u0131klamada, Alphabet b\u00fcnyesindeki Google&#039;\u0131n dan\u0131\u015f\u0131lmadan hayata ge\u00e7irdi\u011fi yapay zeka \u00fcretimi makale \u00f6zetlerinin y\u00fcr\u00fcrl\u00fc\u011fe konulmas\u0131na kar\u015f\u0131 \u00e7\u0131kt\u0131\u011f\u0131n\u0131 bildirdi. Bas\u0131n birli\u011fi, \u00fclkenin rekabet kurumuna ba\u015fvurarak, teknoloji \u015firketinin gazeteler ile dergileri okuyuculardan mahrum b\u0131rakt\u0131\u011f\u0131n\u0131 kaydetti. Grup, d\u00fczenleme kurulunun daha \u00f6nce Meta i\u00e7in ald\u0131\u011f\u0131 karara benzer bir ad\u0131m atmas\u0131n\u0131 istedi.<\/p>\n<p>S\u00f6z konusu ad\u0131m, Meta&#039;n\u0131n geleneksel medyan\u0131n i\u00e7eriklerinin yapay zeka ara\u00e7lar\u0131nca kullan\u0131m\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda \u00fccret y\u00f6nelim eden yay\u0131nc\u0131larla yeniden g\u00f6r\u00fc\u015fmelere ba\u015flamas\u0131n\u0131 ve bir \u00f6deme plan\u0131 sunmas\u0131n\u0131 \u015fart ko\u015fmu\u015ftu. Buna g\u00f6re, fransa Rekabet Kurumu, d\u00f6rt y\u0131l \u00f6nce telif hakk\u0131 anla\u015fmazl\u0131\u011f\u0131 kapsam\u0131nda Alphabet&#039;e ba\u011fl\u0131 Google&#039;a 500 milyon avro (576,8 milyon dolar) para cezas\u0131 kesmi\u015f ve \u015firketi arama motorlar\u0131 dahil platformlar\u0131nda Frans\u0131z bas\u0131n\u0131nda \u00e7\u0131kan makaleleri kullanmas\u0131 sebebiyle \u00f6deme yapmaya zorlam\u0131\u015ft\u0131. Bas\u0131n ittifak\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, &quot;Bas\u0131n i\u00e7eriklerinin yeni kullan\u0131mlar\u0131n\u0131n \u00f6nceden izin al\u0131nmadan veya \u00f6zel bir \u00f6deme yap\u0131lmadan tek tarafl\u0131 olarak yay\u0131na al\u0131nmas\u0131 bu taahh\u00fctleri hi\u00e7e saymaktad\u0131r&quot; ifadeleri yer ald\u0131.<\/p>\n<p>A\u00e7\u0131klamada ayr\u0131ca, ileti\u015fim d\u00fczenleme kurumu Arcom&#039;un tahminlerine g\u00f6re yapay zeka \u00fcretimi \u00f6zetler nedeniyle haber sitelerindeki trafi\u011fin y\u00fczde 33 ile y\u00fczde 38 aras\u0131nda geriledi\u011fi vurguland\u0131. \u0130ttifak Ba\u015fkan\u0131 Marc Feuillee yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, &quot;Yapay zekan\u0131n medya i\u00e7eri\u011fi \u00fczerine in\u015fa edilmi\u015f olmas\u0131 tek bir anlama gelir: Bu bilgi ciddi bir de\u011fere sahiptir&quot; de\u011ferlendirmesinde bulundu. Konuya ili\u015fkin olarak, feuillee, yay\u0131nc\u0131lar\u0131n bu de\u011ferin payla\u015f\u0131lmas\u0131n\u0131 ilgi ettiklerini s\u00f6zlerine ekledi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fransa&#039;da yay\u0131nc\u0131lar Google&#039;a kar\u015f\u0131 rekabet kurumuna ba\u015fvurdu hakk\u0131ndaki son bilgiler \u015f\u00f6yle: S\u00fcrecin Arka Plan\u0131 Frans\u0131z gazetelerini ve dergilerini temsil eden Genel Bilgi Bas\u0131n\u0131 \u0130ttifak\u0131, yay\u0131nlad\u0131\u011f\u0131 a\u00e7\u0131klamada, Alphabet b\u00fcnyesindeki Google&#039;\u0131n dan\u0131\u015f\u0131lmadan hayata ge\u00e7irdi\u011fi yapay zeka \u00fcretimi makale \u00f6zetlerinin y\u00fcr\u00fcrl\u00fc\u011fe konulmas\u0131na kar\u015f\u0131 \u00e7\u0131kt\u0131\u011f\u0131n\u0131 bildirdi. Bas\u0131n birli\u011fi, \u00fclkenin rekabet kurumuna ba\u015fvurarak, teknoloji \u015firketinin gazeteler ile dergileri okuyuculardan mahrum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_is_manset":"","_is_son_dakika":"","_is_one_cikan":"","_is_gunun_secimleri":"","_is_cok_okunan":"","_is_sag_widget":"","_tanhaber_views":15,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/1774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=1774"}],"version-history":[{"count":0,"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/1774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/media\/1775"}],"wp:attachment":[{"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=1774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=1774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bentanofficial.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}